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Cross-brand business portfolio

Campaigns, products and systems designed to increase revenue and eliminate avoidable spending.

The work supports a handful of practical business goals: bring in more customers, create more return visits, build recurring revenue, improve important decisions and reduce work that would otherwise be repeated, outsourced or purchased again. Each section shows the value to the brand; the work record provides the underlying development history.

Customer revenue + retention

GreenPharms

Owned retail, repeat-visit campaigns, product intelligence and site-selection tools that support customer value and smarter expansion.

Recurring revenue + audience

Trap Culture

Events, membership, commerce, content and messaging that keep customers engaged between activations.

Media economics + execution

G-SPAN

Campaign, signage, reporting and compliance infrastructure that keeps more advertising capability inside the company.

Operating leverage

Shared systems

Reporting, communications and editorial infrastructure that can be reused across brands instead of rebuilt each time.

GreenPharms ecosystem

Grow customer value and make better expansion decisions.

GP Mart gives GreenPharms an owned customer channel for discovery, deals and repeat engagement. Marketing programs are built to create measurable visits. Strain intelligence improves product discovery, while GIS helps ownership compare locations before committing more time and capital.

GP Mart logo

Trap Culture ecosystem

Turn event attention into recurring customer value.

Trap Culture already earns attention through events and culture. The app, messaging and commerce keep that audience reachable between activations, while Trap Pack adds recurring product revenue and a repeat merchandising cycle inside the brand.

Trap Culture logo

G-SPAN

Reduce media friction and build advertising capability the company owns.

G-SPAN centralizes campaign setup, signage, compliance, reporting and creative handoffs. That means faster execution today and a foundation that can support owned or sellable advertising inventory as the network develops.

Open G-SPAN →
G-SPAN logo

Other brands + shared operations

Build once. Use it across brands.

Reporting, communications and editorial infrastructure create value when they remove repeated setup, preserve useful history and make it easier to operate more than one brand with the same underlying systems.

Analytics + management visibility

Cross-Brand SEO Reporting CMS

A reusable reporting surface that reduces repeated report assembly, preserves historical performance and gives management one place to review what is improving and what needs attention.

  • Less repeated reporting work
  • Faster management review
  • Historical comparison
  • Brand-by-brand accountability

Lifecycle + audience ownership

Communications Infrastructure

Shared email, SMS, consent and push foundations reduce repeated setup while preserving first-party audience relationships the company can use again.

  • Reusable provider setup
  • Consent-aware capture
  • First-party audience
  • Native push foundation
Healthcare Herald publication graphic

The Marijuana Doctor

Healthcare Herald

An owned content surface for patient education, organic discovery and recurring brand reach.

CIGAblog publication graphic

CIGAWEEDS

CIGAblog

An owned cannabis-content channel for product education, search visibility and repeat brand contact.

Verified work record

The business case comes first. The work record backs it up.

The portfolio explains what these products can do for the company. The work record separately shows the development history, cloud builds and preserved artifacts behind them.

Open verified work record →